Conversion metrics boost sales outcomes
Sales propensity models are invaluable tools in the world of sales and marketing, revolutionising how businesses approach customer acquisition and retention. These models harness the power of data analytics and machine learning to predict which leads are most likely to convert into customers.
By identifying high-potential prospects, sales teams can prioritize their efforts and allocate resources more efficiently. This not only leads to an uptick in sales outcomes but also streamlines the entire sales process. Moreover, sales propensity models can uncover hidden patterns and customer preferences that human intuition might overlook, resulting in more targeted and personalized marketing strategies. In essence, they empower businesses to work smarter, not harder, ultimately driving revenue growth and enhancing operational efficiency.
Optalitix Models enables AI-driven sales models
Optalitix Models allows users to connect their model outcomes to a machine learning model. As Google Cloud Partners, we tend to use Google's AI systems due to their accuracy and simplicity of use. Connect website journeys to Optalitix Models using automatically generated APIs to create your sales propensity model.
Collect sales insights
Key information about sales prospects is stored by Optalitix Models from the API input, providing more insight on the customer such as age, geographical location, socioeconomic factors. Additional insight can be added using external data sources.
Identify sales signals
This data is used to identify sales signals by the machine learning models. If a sales signal is detected, the AI model built from this data will help identify probability of sale using the historic data. In most cases, a suitable model exists to cretae a sales "signal", allowing the sales team to identify the top 20% of leads that contribute to 80% of their sales. This allows your sales team to become more efficient and focused on the best leads, leading to far better sales outcomes. Clients using this system increased sales by 50% in the first year.
Benefits
- Increase sales outcomes by identifying high potential prospects.
- Reduce wasted sales time and costs.
- Improve your understanding of product appeal and sales likelihood.
- Enable personalised marketing to boost lead volume using data insights.
