Privacy policy

1.       Introduction

This privacy policy tells you about the information we collect from you when you use our website. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data. We also let you know our processing partners and their contracted processing of your data.


2.        Who we are

We are Optalitix Limited. Our address is LABS Hawley Lock, Hawley Wharf, 1 Water Lane, Camden, London, NW1 8NZ. You can contact us by post at the above address. You can contact us by email at You can contact us by telephone on +44 (0) 20 3713 9585 quoting reference ‘privacy question’. We have a Data Protection Officer, so any inquiries about our use of your personal data should be addressed to the email:

We do not use the information you provide through our website to make any automated decisions that might affect you.


3.       How we use your information?

What do we do with your information?

When you apply for a demonstration from Optalitix, we collect the personal information you give us such as your name, address, and email address.

When you browse our website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our company, new products and other updates.

From time to time we may also need to process personal data to comply with a legal obligation, if it is necessary to protect the vital interests of you or the data subjects, or if it is necessary for a task carried out in the public interest.

When you submit an enquiry via our website:

We ask you for your name, company name, contact telephone number and email address. We use this information to respond to your query, including providing you with any requested information about our products and services. We may also email you several times after your enquiry in order to follow up on your interest and ensure that we have answered your query to your satisfaction. We will do this based on our legitimate interest in providing accurate information prior to a sale. Your enquiry is stored and processed as an email which is hosted by Microsoft within the European Economic Area(EEA). It is also logged on our HubSpot CRM solution, which is a Microsoft cloud-based service hosted in the United Kingdom. HubSpot CRM records are retained for a maximum of 180 days after the last contact with you.

When you sign up to receive our newsletter:

When you sign up to receive our newsletter, we ask for your name and your email address. We will ask for your consent to use your name and email address to email you our newsletter which contains information about our products and other information which we feel might be of interest to you. You can withdraw your consent at any time by unsubscribing to the mailing or by contacting us at and we will remove you from our newsletter distribution list.  We keep your personal data for an indefinite period and for as long as we produce and distribute our newsletter. If you withdraw your consent, we will mark your details so that they are not used and deleted where requested.

When you download a sample document:

When you request to download a sampled document, such as a brochure, we ask for your first name, last name, email address and organisation name. We use this information to email you a link to download the requested document. We may also email you after your download in order to follow up on your interest in our products and services. We will also ask for your explicit consent to contact you again in order to share details of our solutions and services. We will do this based on our legitimate interest in marketing our products and services to interested prospects.

4.        Your rights as a data subject

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. If we have asked for your consent to process your personal data, you may withdraw that consent at any time. If we are processing your personal data for reasons of consent or to fulfil a contract, you can ask us to give you a copy of the information in a machine-readable format so that you can transfer it to another provider. If we are processing your personal data for reasons of consent or legitimate interest, you can request that your data be erased.

You have the right to ask us to stop using your information if you believe we are not doing so lawfully. To submit a request regarding your personal data by email, post or telephone, please use the contact information provided above in the ‘Who we are’ section of this policy.

5.        Your right to complain

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so that we can address your complaint. However, you can also contact the Information Commissioner’s Office via its website at or write to it at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

6.       Changes to this privacy policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our company is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

7.       Questions and contact information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact:

Optalitix Privacy Compliance Officer



LABS Hawley Lock, Hawley Wharf
1 Water Lane
London NW1 8NZ

Improve your efficiency and reduce costs today