Optalitix Cookie policy

1. Introduction

Optalitix (“we”, “us”, “our”) uses cookies and similar technologies on our website to ensure it functions properly, remains secure, and provides a better user experience.

This Cookie Policy explains what cookies are, how we use them, and how you can control them. It should be read alongside our Privacy Policy.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites recognise your device and store information about your preferences or past actions.

Cookies can be:

• Session cookies: deleted when you close your browser

• Persistent cookies: remain on your device for a set period or until deleted

Optalitix uses cookies to keep our sites reliable, secure and personalised. When you accept cookies, this helps make the site better by remembering your preferences, and enhancing your experience when using the website.

The majority of websites use cookies to collect and retain personal information about their visitors. Most cookies collect general information, such as how visitors arrive at and use our site, the device they are using, their internet protocol address (IP address), what pages they are viewing and their approximate location (for example, we would be able to recognise that you are visiting our site from London).

3. How we use cookies

We use cookies to:

• Ensure our website operates securely and efficiently

• Remember your preferences

• Understand how visitors use our website

• Improve performance and user experience

Some cookies may process personal data (such as IP address or device identifiers). For more information, see our Privacy Policy.

4. Types of cookies we use

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions such as logging in or filling in forms.

Performance / Analytics Cookies

These cookies help us understand how visitors interact with our website (e.g. which pages are visited most often) so we can improve performance.

Functionality Cookies

These enable enhanced features and personalisation, such as remembering your preferences.

Targeting / Marketing Cookies

These may be set by us or third parties to deliver relevant content or measure the effectiveness of campaigns.

5. Cookie Details

Cookie Name Provider Purpose Category Duration
__cf_bm HubSpot (Cloudflare) Distinguishes between humans and bots to protect the website Strictly Necessary 30 minutes
_ga Optalitix (Google Analytics) Identifies unique users for analytics Analytics 1 year 1 month
_ga_LND7NJDTWJ Optalitix (Google Analytics) Maintains session state Analytics 1 year 1 month
__hstc Optalitix (HubSpot) Tracks visitors for analytics and CRM integration Analytics 6 months
__hssrc Optalitix (HubSpot) Determines if visitor restarted browser session Analytics Session
__hssc Optalitix (HubSpot) Tracks sessions and page views Analytics 30 minutes
hubspotutk Optalitix (HubSpot) Stores visitor identity for form submissions / deduplication Functionality 6 months
messagesUtk Optalitix (HubSpot) Recognises users interacting with chat functionality Targeting / Marketing 6 months

6. Third-party cookies

Some cookies may be set by third-party services we use, such as analytics or embedded content providers. These third parties may process your data in accordance with their own privacy policies.

Examples may include:

• Google Analytics

• LinkedIn

• Other service providers used on our website

We recommend reviewing their policies for more information.

7. Managing your cookie preferences

Consent

When you first visit our website, you will be presented with a cookie banner that allows you to:

• Accept all cookies

• Reject non-essential cookies

• Manage your preferences by category

You can change or withdraw your consent at any time by accessing the cookie settings on our website.

Browser settings

You can also control cookies through your browser settings. Most browsers allow you to:

• Block or delete cookies

• Set preferences for certain websites

For more information, visit: www.allaboutcookies.org

Please note that disabling some cookies may affect website functionality.

8. International data transfers

Some third-party providers we use may transfer data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

9. Changes to this policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Data Protection Officer

Email: info@optalitix.com

Optalitix

SPACES Camden

142 Camden Street

London NW1 9PF

One platform for the entire pricing lifecycle

Bring together all of your models and data with full governance in one platform, ensuring your business can price confidently, consistently and at scale