Unlock the real value in your business

AI and data driven products to
supercharge your business.
Better efficiency. Better growth.

AI for all types of business

London Doctors Clinic
United Trust Bank

Powerful AI and machine learning.
Simple and effective.

  • Our market leading expertise and experience empowers businesses of all sizes with AI and intelligent systems
  • An experienced technology and analytical team, delivering predictive efficiency for your business
  • Enjoy clear insights and analysis without the need to alter how your business works

What makes us special

Predictive efficiency

Allow AI and data to future proof your business. Accurately predict and plan for future transactional activity.


Technology, Data, Development, Project Management and Actuarial Insight are fused to ensure clients benefit from a single AI Solution.


Simple integration and our experience in deploying systems which have processed over 20 Million API calls takes the headache out of AI implementation for businesses of all sizes.

Your data is valuable

It can be harnessed to significantly improve customer experience and unlock hidden value.

Optalitix integrates AI and machine learning, enabling businesses to see real, measurable advantages across key business metrics, no matter the business.

  • Smarter Sales
  • Optimised Production
  • Insightful Product Recommendation
  • Reliable Quality Assurance
  • Smart Credit Analysis
  • Intelligent Planning
  • Dynamic Dropoff Management
  • Increased Retention
  • Refined Conversion

Why Optalitix?

Authoritative yet consultative
Authoritative yet consultative

Our highly skilled team removes the complexity surrounding data modeling and business analytics.

Cost effective
Cost effective

Optalitix work with start-ups through to mature corporates. A flexible approach to AI implementation.

Future proof
Future proof

Customers who implement an Optalitix AI machine learning solution do so with the confidence that their business is sustainable.

What they say
about us

Harley Kagan, MD
United Trust Bank

Optalitix's software products and analytics experts enabled UTB to build market-leading credit portals. Their professionalism, dedication and drive for innovation make them a joy to work with and give UTB a distinct advantage in our market.

David Mezher, CEO
London Doctors Clinic

Optalitix gives us clearer insight into our business using their advanced analytics tools and their AI-driven products. This has improved our financial performance across a broad range of metrics.

Dave Priestley, CDO
Vitality Health

Optalitix implements AI in the Vitality Health customer journey, ensuring the application process is efficient and intuitive. This has optimised our direct to customer acquisition performance resulting in a significant uplift in our direct sales.

More than just software

We are a team of real people creating value in a digital world

Jonathan Shapiro Founder

Jonathan Shapiro

Jon's fusion of entrepreneurial finesse and software engineering expertise are key components of what Optalitix share with all of our clients. His deep IT experience and his passion for AI and data driven solutions ensure that every Optalitix client is able to extract the maximum value from their business.
Dani Katz Founder

Dani Katz

As a founder of Optalitix, Dani's actuarial experience and passion are a key. He is a strong advocate of innovation, optimisation and communication, both within our team and for our clients. Dani's ability and experience with data ensure that we always maximise value and efficiency for every project, enabling us to unlock hidden value for their businesses.
Gavin Sinai Development

Gavin Sinai

Gavin leads the Optalitix Software development team, responding accurately and efficiently to the bespoke requirements of each client. A passionate computer scientist, Gavin's expertise has been honed during more than 12 years experience in commercial software development.
Alistair King Analytics

Alistair King

As an actuary and data scientist, Alistair's career has focused on analyzing customer challenges and building solutions that provide clients with a competitive edge. He appreciates that return on investment is paramount and his sharp analytical skills help extract value from every business proposition.
Ashter Chomoko Technology

Ashter Chomoko

Ashter leads the Optalitix technical team, offering our clients the seasoned experience garnished from many years spent in challenging technical environments. He has produced complex technology solutions for start ups, scale ups and mature corporates with a very successful track record of delivery.

The Optalitix Suite of products
Acumen  //  Retain  //  Convert  //  Lead Manager  //  Credit

Find out more about Acumen


+44 (0)20 3713 9585

21 Bonny Street, Camden, London, NW1 9PE

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