how it works

One connected system for pricing and underwriting, built for every pricing role and continuously improving.
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Powering the whole team

Optalitix delivers pricing and underwriting transformation through
a structured, low-risk implementation approach designed to get teams live quickly

Our approach

Built to modernise pricing without disrupting the business

Traditional transformation projects are often slow, complex and disruptive. Optalitix takes a more practical approach: modernise pricing and underwriting incrementally while continuing to use trusted models and existing

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Benefits

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Faster implementation

Lower transformation risk

Minimal disruption

Faster business value

Continuous improvement

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How we work

From discovery
to go-live

A structured implementation process that turns your pricing models, underwriting workflows and business requirements into a live, scalable underwriting platform, with testing, refinement and ongoing monitoring built in.

2013

Founded

Optalitix was founded to help insurers and lenders utilise their data better using scalable cloud systems.

2014

1st platform deployment

The Optalitix Models platform was first deployed by Vitality, improving product innovation and sales performance.

2015

Expansion into banking

United Trust Bank became the first banking client, launching a new mortgage product. Optalitix won our first award with Vitality (Insurance Post).

2018

Industry recognition

Selected for the Accenture Fintech Innovation Lab.

2019

Strategic investment

United Trust Bank invested to support Optalitix’s growth across insurance and financial services.

2020

Lloyd's Lab

Optalitix was selected by Lloyd’s from over 1,000 applicants to participate in the fourth cohort of the Lloyd’s Lab program.

2021

Optalitix Quote launch

Following the successful Lloyd’s Lab program, the Optalitix Quote platform was developed to support Lloyd’s and London Market insurers and reinsurers.

2022

Series A funding

Investment from Calculus Capital and 24Haymarket accelerated growth in the UK insurance market.

2024

Flow launched

The Flow platform was implemented on Optalitix Quote, combining underwriting workflow with pricing engine capability.

2025

Reinsurance features added

During 2025, reinsurance features were added to Optalitix Quote; 4 reinsurers signed up to the Optalitix reinsurance platform.

2026

Canvas launch

A new front-end platform was launched for Optalitix Quote to enable new features including AI.

Today

Supporting modern pricing and decisioning

Optalitix helps insurers, reinsurers, MGAs and lenders deploy models in the cloud, connect systems and improve pricing and underwriting decisions.

Enterprise-Ready Platform.
Secure, scalable infrastructure built to support complex pricing and underwriting workflows

Secure

We are ISO27001 certified with high levels of system and data security

IP protection

Protect the intellectual property in your models

Future-proof

Faster implementation with flexible, future-ready architecture

One platform for the entire pricing lifecycle

Bring all of your models and data together with full governance, ensuring your business can price confidently, consistently and at scale

Speak to an expert

Optalitix delivers pricing and underwriting transformation through a structured, low-risk implementation approach designed to get teams live quickly