Pricing at pace: How technology is transforming insurance pricing

Insurance pricing is evolving rapidly. Advances in technology are making pricing more sophisticated, creating new opportunities for insurers to improve profitability, optimise portfolios and make smarter business decisions.

 In a recent Insurance Post roundtable, hosted in association with Optalitix, senior industry leaders from Aviva, Allianz, Intact, C-Quence and Optalitix explored how technology is transforming the role of pricing and underwriting teams.

 Key insights from the discussion:

• Portfolio optimisation is transforming pricing. Advanced technology delivers deeper insights, enabling insurers to look beyond individual risks, improve profitability and identify growth opportunities.
• New opportunities are emerging. More sophisticated pricing capabilities are creating demand for specialist skills and higher-value roles, with better insights and decisions helping deliver greater business value.
• AI is accelerating change. Automation is reducing manual processes, freeing pricing and underwriting teams to focus on analysis, innovation and strategic decisions.
• Pricing is becoming an exciting career choice. Technology is creating new opportunities for actuaries and underwriters to develop specialist skills and influence business strategy.

But technology alone isn't enough.

With 87% of insurers still using Excel for pricing, according to the 2026 Insurance Post/Optalitix survey, successful transformation requires more than new systems. It means giving teams the tools, confidence and insights to embrace new ways of working.

The takeaway? The future of insurance pricing isn't simply about moving faster. It's about using technology to make pricing smarter, more strategic and more valuable to the business.

Discover what industry leaders are saying about the future of pricing.

Download the report to discover how technology and AI are transforming insurance pricing and driving smarter decisions

If you'd like to discuss how these ideas could apply to your organisation, we'd be delighted to chat.