The Future of Pricing Starts Beyond Excel

Is Excel blocking your pricing transformation project?

You’re not alone.

In a recent survey conducted with the Insurance Post, we found that a whopping 87% of insurers still rely on legacy systems (aka Excel) to price their business.

That’s a problem because Excel blocks full pricing digitisation.

Insurers that use Excel will always struggle to keep pace with today’s rapidly softening market because they lack the data and, therefore, the insight into their pricing.

And that same “missing” pricing data is needed to power their AI models. So many are already falling behind without realising it.

Our latest report, produced by Insurance Post, explores the realities of pricing transformation through exclusive survey findings and insights and learnings from senior decision-makers at insurers that have taken steps to digitise pricing, including Ageas Group, Aviva, Hiscox and Zurich Insurance.

Key themes explored in the report include:

• Why pricing modernisation is now a strategic priority
• Why Excel remains deeply embedded despite growing complexity
• The pros and cons of spreadsheet, code-heavy, and low-code pricing approaches
• How insurers are balancing usability, scalability, and integration
• Why underwriters’ adoption of new systems is just as important as technical sophistication
• The organisational and cultural barriers slowing transformation
• How firms are approaching AI, automation, and workflow modernisation

See how Optalitix supports insurers with a connected insurance pricing and underwriting platform.

Download the full report to explore how insurers are navigating the next phase of pricing transformation

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