Pricing Transformation in MGAs: The Year of the MGA

Pricing transformation is accelerating across the MGA market, but is it helping MGAs scale efficiently and profitably?

Our latest report, produced with Insurance Post, explores how MGAs are modernising their pricing and underwriting operations. It examines what is driving investment, which technologies MGAs are using, where transformation is being held back and how AI can support future growth.

Drawing on exclusive survey findings from MGA pricing professionals, underwriters, technology specialists and senior executives, the report reveals why successful transformation is about more than implementing new technology. It requires connected pricing, data and workflows that enable underwriters to make faster, more consistent decisions.

Inside the report you’ll discover:

• Why pricing transformation has moved from strategic planning to active implementation across the MGA market.
• Why Excel remains central to MGA pricing and how modern platforms can add scalability, governance and integration without sacrificing flexibility.
• Why growth and competitive pressure are driving investment in pricing technology.
• How AI can reduce manual work, accelerate processes and enable underwriters to focus on risk selection and broker relationships.
• Why integration challenges, internal resistance and siloed teams continue to slow transformation.
• Why people, skills and organisational alignment are just as important as technology.

Some of the key findings include:

• 26% of MGAs describe their pricing systems as largely modernised.
• 61% of MGAs use Excel extensively alongside other pricing tools.
• 33% say growth or entering new markets is the biggest trigger for investing in new pricing technology.
• 39% believe AI’s greatest benefit will be reducing manual work.
• 25% identify a lack of internal skills or resources as the biggest strategic barrier to transformation.

If you are involved in MGA pricing, underwriting or technology, this report provides valuable insight into how MGAs can modernise their operations without losing the flexibility and specialist expertise that differentiate them.

Download the full report and discover how MGAs can connect pricing, underwriting, data and AI to support faster decisions, stronger governance and more profitable growth. Explore how Optalitix supports MGAs with connected pricing and underwriting software.