How YuLife Modernised and Scaled Underwriting

About

Founded in 2016, YuLife is a tech-driven financial services brand on a mission to inspire life and turn financial products into a force for good. By harnessing the power of technology and the latest behavioural science, YuLife's insurance model focuses on employee wellbeing and risk prevention, incentivising healthy daily behaviour to drive positive lifestyle outcomes. YuLife has quickly become a highly valued employee benefit, providing the safety net of insurance alongside a highly engaging wellbeing experience that fosters a healthier, happier and more motivated team.

The Challenge

YuLife’s underwriting and pricing processes relied heavily on Google Sheets, limiting visibility, consistency, and control across the business. Underwriters operated in silos with limited transparency, making it difficult to monitor underwriting performance, review pricing decisions, and maintain governance across teams.

The manual nature of the process also created operational inefficiencies, increasing the risk of pricing inconsistencies, bottlenecks, and delays in delivering quotes. As YuLife continued to grow, the business needed a scalable and more controlled underwriting platform that could improve visibility, enhance auditability, and support faster, more agile decision-making

The Solution

Optalitix implemented Optalitix Quote, migrating YuLife’s pricing and underwriting models into a secure cloud-based platform that centralised workflows, pricing governance, and quote management.

The platform provided underwriting teams and managers with full visibility across all quotes being processed through intuitive dashboards and reporting tools. This enabled managers to prioritise business more effectively, monitor deadlines, and review pricing and discount decisions in real time.

Key capabilities included:

• Centralised underwriting and pricing workflows
• Enhanced visibility and auditability across quotes
• Flexible Excel model adjustments for unique underwriting scenarios
• API integrations enabling connectivity with CRM, PAS, and document generation systems
• Consistent application of the latest pricing models across teams
• Advanced analytics and behavioural insights across quoted business

The implementation was completed in under three months, enabling YuLife to rapidly modernise its underwriting operations while maintaining flexibility and speed

The Impact

Optalitix Quote transformed YuLife’s underwriting operations by improving visibility, governance, and operational efficiency across the business. Underwriting managers gained real-time oversight of quotes, enabling faster decision-making, better prioritisation, and more consistent pricing practices.

The platform also strengthened control and auditability by ensuring the latest pricing models were consistently applied across all underwriting teams, reducing the risks associated with outdated or inconsistent pricing.

Within the last 12 months, the platform supported:

• £571m+ quoted premium across YuLife and carrier business
• 4,600+ quotes processed
• 39,000+ lives insured
• £16.5m+ bound premium

The solution enabled YuLife to move from fragmented spreadsheet-based processes to a scalable, integrated underwriting platform capable of supporting continued growth and operational agility.

The Future

With Optalitix Quote embedded at the core of its underwriting operations, YuLife now has a scalable digital platform capable of supporting future growth, innovation, and product development.

The flexibility of the platform allows YuLife to rapidly adjust pricing models, manage complex edge cases, and develop new tools through API integrations without requiring extensive redevelopment work.

As YuLife continues expanding its insurance and wellbeing offering, the business is well positioned to enhance underwriting automation, deepen data-driven insights, and further improve pricing agility and operational efficiency.