Create a pricing application from a spreadsheet pricing model

See all insights
July 15, 2022

Why read this article?

  1. Do you have a pricing model in a spreadsheet that you want to turn into a cloud-based application (e.g. create a website for clients to access or an API connector for other systems)?
  2. Have you been told by your system team that it is too time-consuming, or they lack the resources to do it?

If so, this article is for you! Try it out yourself with our interactive example and download the spreadsheet model below.


When setting a price for a new project, the starting point is almost always Excel. That is due to Excel's visual interface, the ease of testing and the high number of Excel users who can create these models. Iterating and improving the model in Excel is simple to do, so it allows rapid product deployment. Spreadsheets are a useful tool to create a first pricing model because they are so easy to adapt, and act as a first pass at the final system. However, the problems emerge when these models need to be turned into a system so that lots of clients can get their prices. To convert these spreadsheets into a coded system involves a significant investment. The alternative is they are kept as single-use systems (i.e. only 1 person can get a price at a time) inhibiting sales and product scaling. Optalitix Models offers a solution to this. Spreadsheets are converted more quickly (in under 5 minutes) into scalable API-driven systems with the Optalitix low-cod solution. Websites can be generated at the click of a button, allowing multiple users to access the pricing.

Benefits to users

The benefits of this approach to building pricing systems are:

  • Significant reduction in build time and costs
  • Allows Excel developers to create systems.
  • Scale pricing models to allow for multiple users
  • Remove development bottlenecks
  • Protect the intellectual property in your spreadsheets


Optalitix created a cyber insurance pricing model that considers key risk factors for a business to determine the risk price to be charged. The model has tables with rating factors in different tabs, as you would expect from a pricing model, but note that the model is purely for demonstration purposes. In addition to the premium, we also wanted to calculate the profit, and capital required, so we could get a view on the profitability and risk involved. This is useful when trying to keep track of the risks taken on, and the underwriting requirements. Here is a link to the example model, shown in the image below.

It takes just 5 minutes to convert this model into a cloud-based Optalitix Model, giving you these valuable benefits:

  • Create a customisable webform to embed in your website for customers or brokers to get a price (see example below).
  • Integrate it with any other system using an API (effectively we have created a micro service/system that can be connected to other systems).
  • Track who is using the model and the prices they are quoted.
  • Update and change the model as quickly as it was to set up in the first place.

The moment of truth - test it yourself


Dani Katz
Dani Katz
Founder Director

Dani’s actuarial experience and passion are key. He is a strong advocate of innovation, optimism and communication, both within the team and for the clients. Dani’s ability and experience with data ensure that we always maximise value and efficiency for every project, enabling us to unlock hidden value for the clients business.

Share this article
Get the latest insights in your inbox

Sign up to get the latest Optalitix updates and news straight to your inbox.

Thank you. You're now subscribed!
Oops! Something went wrong while submitting the form.

Improve your efficiency and reduce costs today