Welcome to Optalitix

Experts in creating value from data

Your business data has value, and realising that value can significantly improve your sales and profits. We find these deep insights in your data and help you to apply this knowledge across your business, using our platform and our product templates.

  • Vitality logo
  • Barclays logo
  • United Trust Bank logo
  • Tax Returned logo
  • Green Hedge logo

SOLUTIONS

Our solutions use your own data along with external data to provide insight. Our product templates are designed to meet specific business needs, and utilise our Decision Engine to implement models and drive actions.

 

CONVERT
REAL TIME DECISION ENGINE TO INCREASE SALES
RETAIN
IMPROVED RETENTION USING SMART CUSTOMER MODELS
LEADS HUB
Manage, track and integrate leads
CREDIT
CLOUD BASED CREDIT AND LOANS SCORING DECISION ENGINE FOR BANKS AND LENDERS
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Optalitix technology enhances every customer interaction

The customer begins by providing some basic information.

Optalitix uses this limited data to greatly enhance the sales journey.

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Internal company data informs us about other, similar customers, while Big Data inputs sourced by Optalitix provide additional insight.

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The Optalitix Decision Engine applies smart algorithms and market insight in real-time.

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Optalitix integration into customer contact systems provides an intelligent plan of action, whilst leveraging self learning intelligence to improve the fit using feedback from customer choices.

Want to know more?

Name Joe Bloggs

Date of Birth 18/05/1975

Postcode SW1 1AA

INTERNAL DATA

Internal company data on this customer, and similar customers who have purchased, informs the customer journey.

EXTERNAL DATA

Our Big Data resources pull in pertinent and valuable data points from outside sources to build a complete customer profile.

CUSTOMER
ALGORITHMS
r e a l - t i m e
r e a l - t i m e

INSIGHT

The models provide insight, helping clients determine product choice, conversion rate and customer value. This improves the customer experience and informs sales strategy.

ACTION

The next best action is determined via smart algorithms and scenario analysis. An intelligent, refined sales approach is customised for each applicant.

Our Track Record

50%

Sales increase

30%

Improvement in lapse rates

Up to 5x

Better conversion of leads

Over 100

Enriched data fields

 

 

“The Optalitix Decision Engine helped to increase our direct health insurance sales by 50%, allowing us to focus on the highest converting business and increasing the time to respond to applicants.”

Sales director, insurer client
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